MUMBAI: Lenovo India has announced Bhaskar Choudhuri as its new CMO, promoting him from the role of head of marketing in India. Choudhuri succeeds former chief marketing officer Nick Reynolds , who has been appointed as the company's global head of marketing  for digital, web and social media.

Choudhuri who is based in Bangalore, will be responsible for expanding Lenovo brand footprint in the region of driving sales of  PC’s tablets and smart device in his new role. Choudhuri will report APAC president Ken Wong, who is based out of Hong Kong .

Choudhuri brings with him more than 13 years of experience in marketing and sales. Before joining Lenovo, he worked with Cadbury India .

As per the latest BrandZ ranking, Lenovo fell significantly in this year Asia’s top 1000 brands research, dropping from 80th to 154th and allowing Xiaomi to emerge as the highest ranking Chinese brand.