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Lenovo India appoints Shailendra Katyal as its marketing head

MUMBAI: Lenovo India has appointed Shailendra Katyal as the its marketing head.


Based out of Lenovo‘s Bangalore head office in Bangalore, Katyal will be responsible for handling the Lenovo master-brand and leading marketing for the three business segments it operates in like consumer, relational and SMB.
 
Katyal‘s primary role in Lenovo will be to aggressively grow Lenovo‘s brand preference in the consumer and SOHO segments, according to an official statement.


Says Lenovo India managing director Amar Babu, "We are pleased to appoint Shailendra, a versatile marketing professional, who has a proven track record in leading marketing campaigns of marquee consumer brands. We continue to strengthen the management on the back of our strong success in the Indian market and want to continue the momentum on our double digit market share."
 
Katyal comes with 12 years of industry experience, having worked in varied roles in sales and marketing in the FMCG space.


Avers Katyal "It is a great opportunity for me to be working with a global force like Lenovo. It is one of the leading forces in the technology space today and leads with a strong core of product innovation. It is also a truly multicultural organization with high emphasis on entrepreneurial behavior, which is what I really thrive in. It‘s an honor to be associated with the Lenovo brand and iconic sub-brands like the ThinkPad."
 
Prior to joining Lenovo India, Katyal was category head at Marico for nearly a decade.


Besides playing a significant role in charting out the hair care strategy for Marico, he had successful stints in managing large brand franchises like Parachute and Saffola, integrating acquired brands like Nihar Naturals and handled equities like Shanti and Hair & Care.
 

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