MUMBAI: Lemon Tree Hotels that owns chain of hotels and resort has chosen email marketing company, Experian CheetahMail, to increase the return on investment (RoI) from its email marketing campaigns and higher deliverability rates.

Experian CheetahMail will provide an end-to-end email marketing service from consulting, creative designing and campaign deployment through to comprehensive reporting.

The Lemon Tree Hotel assistant vice president-operations Nikhil Sharma said, "Experian Cheetahmail has proved to be the right partner to help us effectively take our proposition to our target customers. Their end to end service capability has allowed us to drive higher RoI by increasing our deliverability by 33 per cent and open rates by 28 per cent in the first three months. With the help of the Experian Cheetahmail account management team, we have been able to deliver the right offers to the right potential customers at the right time." 
 
Experian Marketing Services India MD Navin Chandani added, "We are excited to be working with a young and dynamic brand like Lemon Tree Hotels that is investing in email marketing to drive higher return on investment. By better focusing its messages and offers on each customer’s preferences, Lemon Tree Hotels is well positioned to build profitable, long term one to one relationships with each of its customers."