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Lays launches new cricket based campaign - 'Ghar Banao Stadium'

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BENGALURU: After launching the ?Lay?s Flavour Team? campaign this cricket season, Pepsico?s potato chip brand Lay?s announced an all new campaign based on its consumers? cricket watching moments - ?Ghar Banao Stadium? (GBS). The campaign is accompanied by a TVC that will be on air till 7 July 2013.

With GBS, Lay?s says that it is attempting to establish its recently enhanced range of six flavours with two new recent additions of ?Chile Limon? and ?French Salt n Cracked Pepper?.

A 50 day long consumer engagement campaign, the brand claims that GBS brings the cricket stadium closer home and gives consumers a chance to get a timeout with three cricket celebs from the Lay?s Flavour Team- Indian cricketer Rohit Sharma, commentator Ravi Shastri and umpire Billy Bowden.

As part of this campaign, consumers need to SMS a four digit promo code behind the Lay?s pack. Three winners along with their friends get a chance to meet the celeb trio at the end of the campaign. Lay?s will also announce one winner everyday who will get One Lakh rupees as the daily prize.

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Pepsi looks at cashing in on the ICC Champions Trophy fever

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