Lay's celebrates flavours of life in latest ad

MUMBAI: Our lives have become immersed in the virtual world and less in the real. In a constant search for new, invigorating experiences to add to our social web of stories, we often skip out on the ‘now’. Always building moments to celebrate in our webbed world leaves us missing the flavours of the present.

The new TVC, which is a celebration of life, conveys the underlining message of being in the present and cherishing the journey of it all.

The new TVC is brought to life with two friends vacationing on the beach. While one of them takes to playing frisbee, the other is nose deep in her phone, updating her social media. Looking at her friend, the girl puts forward a packet of Lay’s to catch her attention. Obviously, the girl leaves her phone and indulges herself in the real flavours of Lay’s and Life.

PepsiCo India marketing director of western snacks category Dilen Gandhi mentions that experience is the new social currency for the youth today. That’s why, they are busy showcasing the experience and sometimes miss living it fully. “Lay’s has always been popular among consumers for its real and authentic flavours, and we want to bring back some of that real flavours back into our consumers lives, by highlighting the need to immerse themselves in these moments,” she adds.

J Walter Thompson India chief creative officer Senthil Kumar says, “Research has shown us that on an average, youngsters are spending five hours or more a day in the virtual world, they are obviously missing out on real experiences in the process. As Lay’s, we wanted to bring this to their attention in a young, light and ‘Lay’s’ way.”

Over the years, Lay’s has become known for its engaging promotions and campaigns. From ‘No one can eat just one’ to ‘What’s the programme?’ to ‘Be a Little Dillogical’ to last year’s ‘Love to Love it’, Lay’s has always been in pace with the pulse of the youth and been an integral part of their lives.

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories