MUMBAI: In the wake of a multi-agency pitch, S Kumars Nationwide Ltd has appointed Law & Kenneth to handle the creative duties for its new brand, World Player.

As per industry sources, the account size is pegged at Rs 300 million for one year. 
 
Says Law & Kenneth India CEO and managing partner Anil Nair, "We will initially roll out the brand in the southern region and then reach pan India in the next 100-120 days."
 
While television will be used as the prime medium to spread brand awareness, activation and on-ground will form a major chunk of the brand building strategy. 
 
S Kumars Nationwide is one of India‘s leading textile and apparel companies, with expertise in multi-fibre manufacturing. The company has extended its presence in multiple product categories from fabrics to apparels and home textiles across price ranges.