MUMBAI: Law & Kenneth has conceptualised its first television commercial (TVC) for Tata AIG General Insurance.

Law & Kenneth CEO and managing partner Anil Nair said that they have chosen this concept as their first project because it coincides with the travel season.

The spot has been created by Rishi Upadhyay and Pradeep Yeragi, creative directors, Law & Kenneth Mumbai. It has been directed by Ashwin Naidu and produced by content company No If, No But Films.

Nair also added that they are targeting two different constituencies through this advertising - the first set of consumers who don‘t realise the importance of travel insurance and the other who are aware of it but don‘t take action thinking it‘ll be a difficult process.

Added Tata AIG General Insurance managing director and CEO Gaurav D Garg, "While one may have meticulously planned every aspect of a trip abroad, there are still chances of things going awry due to events beyond our control. We or a family member could fall ill, lose our baggage or passport, have a flight delay and so on. For a complete bailout from such unnerving experiences in a foreign location, a travel insurance policy comes handy. And it is relatively inexpensive when compares with the cost of the holiday."