MAM

Law & Kenneth bags Kelvinator, Sansui creative accounts

MUMBAI: Law & Kenneth has been assigned with the creative duties of Kelvinator as well as Sansui following a multi-agency pitch.


The other agencies that too scouted for the twin account include Fortune Communications and Pickle Advertising. Saatchi & Saatchi is the incumbent agency.
 
The sizes of both the accounts together stand at Rs 400 million.
 
As part of its new mandate, Law & Kenneth will devise a 360 degree creative plan for both Kelvinator and Sansui that will include print, out-of-home, television, internet and below-the-line (BTL) activities.


The creatives for both the account will be launched in the next 2-3 weeks. 
 
Says Law and Kenneth SVP Varinder Shah Kant, ?The summer campaign for Kelvinator will be launched with a new positioning. For the Sansui account, we will be focusing on its Japanese heritage as the brand has to break the LCD TV advertising clutter.?
 

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