MUMBAI: In the wake of a multi-agency pitch, Law & Kenneth Kolkata has bagged the creative duties of Spencers‘ private label business.
 
Says Law & Kenneth Kolkata VP Jiten Bhagat, "Law & Kenneth will handle Spencers‘ retail food and non-food business along with the Smart Choice label. While there will not be much mass media campaign, a lot of in-store promotions will take place."
 
According to industry sources, the other agencies that pitched for the account include Rediffusion DY&R and incumbent agency Grey Worldwide.
 
Meanwhile, a source in the agency informs that Law & Kenneth will also be handling Spencers‘ other projects that the company plans to launch in the coming months.