MUMBAI: Law & Kenneth has roped in Vedobroto Roy as its executive creative director.

Roy moves in from Cheil Worldwide, where he was associate vice-president and creative director. 
 
Law & Kenneth chief executive officer and managing partner Anil Nair says, “Vedobroto will particularly look after the creative work for ITC, one of the agency‘s most important accounts. He will be based in Kolkata.”

The agency handles ITC‘s personal care brands such as Fiama Di Wills, Vivel Di Wills and Fiama soaps and shampoos. 
 
Roy began his career with Mudra Delhi in 1998 as a copywriter and consequently worked on brands such as Samsung (refrigerators and washing machines) and Nestle (corporate).

In 2000, Roy moved to Ogilvy Mumbai where he worked on various skincare and FMCG brands and also handled the accounts of Asian Paints, Mattel and Voltas AC.
 
He then joined JWT as creative director on Pepsi in 2003 and worked there for three years. After a short stint at Palasa and starting his own firm in Mumbai later -- Gang of Designers (GOD), he moved to Cheil in 2007.