In her new role, Kale will report to Law & Kenneth chief executive officer and managing partner Anil S Nair and will be based out of Bombay. Here mandate here will be to build key businesses for the agency and also spearhead new business development functions.

Says Nair, "Neeraja will add on to the market perspective as well as communication perspective; it‘s a significant recruitment for us. Her role will be more as a national resource, besides contributing to major brands such as ITC."

Kale has approximately 14 years of experience in advertising and marketing. She began her career with Ogilvy India in 1995 as account executive. She then moved to Publicis Zen in 1999 to handling its international businesses. Kale joined Marching Ants in 2007.