MUMBAI: Law & Kenneth has roped in Lerin Zacharia as its vice-president to specifically handle the agency‘s Renault account. Based in Mumbai, Zacharia will work closely with the company‘s Chennai branch from where the Renault business is handled.

Law & Kenneth won the European automobile brand‘s creative duties last year.
 
Said Zacharia, "I have been very fortunate to have worked on automobiles right from the start of my career. I am very passionate about automobiles and am very happy to have the opportunity to work for Law & Kenneth and launch Renault‘s Indian operations. I look forward to establishing Renault as a premium European automobile brand in the Indian market and making it a top contender in the coming years."
 
Zacharia joins the agency from Ikon Advertising & Marketing in Dubai, where he was the regional account director. He handled the agency‘s automotive business including that of Ford, Mercury, and Lincoln, followed by Mazda to launch their line-up of Sedan‘s and SUV‘s under its new zoom-zoom philosophy since 2003.
 
With an overall experience of 16 years in the advertising sector, Zacharia started his with Clea Advertising Mumbai as an account executive, from where he moved to Rhizic, to handle the Peugeot account in India.

He also handled the foray of Total Lubricants into the retail segment in early 2000 and worked closely on expanding its network across the regional markets.