MUMBAI: Former Law & Kenneth, Mumbai SVP and branch head, Neeraja Kale has joined PerceptH as COO.

She will be reporting to PerceptH CEO Prabhakar Mundkur.

Kale brings to the table 16 years of experience in the marketing and advertising domain. She has worked on brands such as Godrej Interio, Times Now, and ITC.

Starting her career in 1995 with O&M Mumbai (now Ogilvy India) as an account executive, Kale moved to Publicis Zen after four years, and oversaw businesses such as L‘Oreal.

In 2001, she moved to the client side, joining L‘Oreal as group product manager, Garnier. Kale has also worked with McCann Erickson for three years and handled brands including Stayfree, Western Union and Babool.