MUMBAI: Law and Kenneth has won the creative mandate of McCain Foods India.

The account will be serviced out of L&K’s Delhi office.

The agency won the account after a pitch that saw a participation of close to five agencies.

As the agency of record (AoR), L&K’s responsibility will be building awareness of the McCain brand in India apart from conceptulising the ads.

The incumbent agency on the business was Leo Burnett.

McCain Foods India GM marketing Gunjan Pandey said, “We wanted to partner with agency that has required innovative approach to tap into consumer insights in order to create deeper connections with consumers. She added “Law and Kenneth won the multi-agency pitch on the basis of their strong consumer insights and creative direction”.

Law and Kenneth Delhi Sanjeev Gauba - sr. vice president and branch head said, “We are very excited to come on board with McCain team. We look forward to help them in taking the brand to the next level.”

McCain Food is headquartered in Toronto and Canada. The brand has 50 plants in six continents and its products are marketed in more than 160 countries around the globe.