MUMBAI: Lavazza has roped in Law & Kenneth Communications as its strategic and creative solutions agency in India.

The agency will handle the entire portfolio of Lavazza business, from coffee shops to vending services and other traditional businesses. The Italian coffee major is trying to enhance its presence and growth in its business in India

Law & Kenneth CEO and managing partner Anil Nair said "It was a big challenge for us to understand and decode each business line and the target group of Lavazza in India. We not only understood them well but took the insights to a different level for these business lines.
 
"We had conviction in the good understanding of the market and the target groups, based on which we recommended our strategic and creative solutions. We see our association with Lavazza as long term and we expect it will culminate into great results in the market."

With a turnover of €1.1 billion in 2010, Lavazza is present in over 90 countries around the world with 17 billion cups of Lavazza coffee consumed worldwide, every year, the company said.

In India, Lavazza operates with different brands - Fresh & Honest Café, Barista Lavazza and Espression.