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Laqshya's Event Capital wins EEMAX global award

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MUMBAI: Event Capital (a Laqshya Media company) has won the award for the ?Best New IP? and for the?Best Integrated Marketing Communications for an IP? for its intellectual property Bollywood Music Project (BMP).

BMP curates experimental Bollywood music through Bollywood?s biggest headliners for South Asian Hindi-speaking digital audience, globally.

In its debut season, BMP took place in Mumbai and Delhi on 30 September and 1 October, 2016, and 25 and 26 March 2017 respectively where over 100 of the biggest names in Bollywood music including Arijit Singh, Amit Trivedi, Vishal and Shekhar, Rekha Bharadwaj, Badshah, Raftaar, Neeti Mohan and Sachin Jigar, along with over 400 musicians performed to a crowd of over 50,000 in a multi-stage, multi-genre format.

Digitally, BMP has engaged over 80 million fans in Season 1.

The Event and Entertainment Management Association (EEMA) is an autonomous and non-profit registered body of companies, institutions and professionals operating within the events and experiential marketing industry of India.

The award in the ?Best New IP? category was received by Swaroop Banerjee (CEO, Event Capital), Deepak Choudhary (founder and director, Event Capital) and Tarsame Mittal (founder, TM Talent Management). The award for the latter was accepted by Megha Ghosh (vice president, Branded IP and Content and head of digital initiatives at Event Capital), Sahil Gupta (vice president and business head at Event Capital) and Alaap Gosher (entertainment consultant, TM Talent Management).

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