MUMBAI: Out-of-home media company (OOH) Laqshya Media has partnered with the Maharashtra Government for the week-long cultural festival, ‘Mumbai Saptarang‘.

The festival, ending on 28 January, has been organized by the Cultural Affairs Dept, Government of Maharashtra as part of the Golden Jubilee Celebrations of Maharashtra. 
 
As part of the initiative, Laqshya Media has provided billboards in Mumbai for 10 days to execute the ‘Mumbai Saptarang‘ campaign. Ten billboards have been put up at strategic locations across Mumbai at Bandra, Santacruz, Juhu, Vile Parle, JVPD Kaifee Azmee Garden, Versova, Andheri New Link Road, Malad Inorbit and two at Kandivali. 
 
‘Mumbai Saptarang‘ is showcasing Maharashtra‘s arts, culture and traditions at seven different venues across Mumbai, which include the Gateway of India, NCPA, Pu. La. Deshpande Maharashtra Kala Academy, Nare Park-Parel, Jambori Maidan-Worli, Government Colony Maidan- Bandra, Kannamwar Nagar-Vikroli and Mumbai University‘s Complex at Kalina.

Said Government of Maharashtra, cultural affairs dept spokesperson, "Mumbai Saptarang received an overwhelming response this year and we are happy to partner with Laqshya Media for such initiatives in the future."
 
Added Projects Laqshya Media president Indrajit Sen, "We are pleased to lend our expertise to the state government for Mumbai Saptarang. This is a rare and unique initiative and we are honoured to get the opportunity to be a part and support the celebrations in a unique way."