Landmark plans Rs 2 billion expansion in India

BANGALORE: The Landmark group’s Lifestyle International (Lifestyle) plans to invest around Rs 2 billion over the next two years in India across a number of its store formats.
By March 2011, the group plans to up the number of Lifestyle stores from 25 to about 30, add another 15 Max stores to bring the tally of that format to 50. So far it has invested around Rs 3 billion across more than 90 stores.
The Landmark group companies in India include Max, Spar Supermarkets & Hypermarkets and Gloria Jean’s Coffee among others.
 The group spends around Rs 500 million towards brand promotion and marketing. “Our spends will go up correspondingly,” revealed Lifestyle Managing Director Kabir Lamba during an interaction with on the sidelines of the ‘Beat Diabetes’ walk – a CSR initiative that the group had organised in Bangalore along with ING Insurance, Johnson & Johnson, Britannia Nutirchoice, Himalayan (Water), Fitness One and Apollo Hospitals.

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