KXIP ropes in Videocon d2h as title sponsor

NEW DELHI: Kings XI Punjab has announced that Videocon d2h has come on board as the title sponsor of the team for the upcoming season of the IPL.

The franchise earlier had a partnership with leading airlines company Emirates, which switched allegiance to Deccan Chargers this year as team sponsor.

As part of the deal, Videocon d2h logo will adorn the front of the team’s jersey. The company believes association with KXIP will provide an opportunity to further strengthen itself in North India.

KXIP COO Col Arvinder Singh said, “We are hopeful of this association as both the brands, KXIP and Videocon d2h have similar synergies as we both are young, promising and believe in keeping our fans entertained.”

Videocon d2h CEO Anil Khera said, “North India is a very critical region for Videocon d2h and more so, the Punjab market. Through this association we would like to build strong long term bonds with the extremely cricket crazy & motivated people of Punjab.”

Incidentally, Videocon Group the parent company of Videocon d2h, has been in the news to buy the team. Videocon had also for the Pune franchise of the IPL but the bidding process was re-conducted, thereby putting paid to its strategy of having an IPL franchise.

Furthermore, the franchise has roped in US Polo Association, ACC cement, Valvoline Cummins, Prayag, McDowell‘s No 1 and Kingfisher Premium as official team partner.

Other partners include Luz Cozi as official comfort partner, OCM Suitings as official suiting partner, Godrej Eon as official home appliances partner, Coca-Cola as official beverage partner, Max Healthcare as official medical partner, Big 92.7 FM as radio partner, Punjab Kesari as print partner, and Book My Show as ticketing partner.

The company had recently signed-on Miroma Sport as official licensing and merchandising partner in a six-year deal worth $50 million.

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