MAM

×

Kurkure unveils brand mascot, Ms. Kurkure

Taapsee Pannu, Kurkure’s Brand Ambassador launches the mascot on digital platforms

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/25/kurkure.jpg?itok=ZcH4DAcs

MUMBAI: She is here to represent the largest workforce in the world, the homemakers. She stands synonymous to every Chief Operating Officer of the house, whom we admire for her ideologies, never-ending zeal and dedication, hidden powers that keep the house running in order and more.

Kurkure, India’s loved snack brand, today unveiled its mascot, named Ms. Kurkure. Launched by Bollywood actress, Taapsee Pannu, Kurkure’s brand ambassador, the mascot will bring alive the brand’s positioning, Khayaal Toh Chatpata Hai, that celebrates progressive thinking that homemakers bring into their household. The chatpata avatar of Ms. Kurkure has been conceptualized to foster conversations on colloquial topics; encouraging families to embrace modernity while being anchored in tradition, with humor, fun, spontaneity and perfect timing.

Expressing her excitement on the launch of Ms. Kurkure, Taapsee Pannu, shared that “Ms. Kurkure is an ally to homemakers of India, who is the center force behind every positive transformation in their household. I am looking forward to Ms. Kurkure's chatpatey khayaal - who will be seen voicing the homemaker’s heart felt desires to propel their families towards progressive ideologies, at the back of rich Indian values and tradition. More power to you, Ms. Kurkure.”

Commenting on the launch of the Mascot, Mr. Dilen Gandhi, Director Marketing – Foods category, PepsiCo India said “Ms. Kurkure unfolds another exciting chapter in our new journey with ‘Khayaal Toh Chatpata Hai’. Our consumers are constantly evolving and are looking for ideas that help their families move forward and embrace progressive mindset.  With Ms. Kurkure, we are confident that our consumers will build deeper connections by identifying and relating to her; as she reinforces the brand ethos of building progressive thinking while adding more fun and excitement to family time.”

Varun Channa, Sr VP & Managing Partner, Wunderman Thompson shared “The idea is to create a unique brand identity on digital platform - which will stand out in the clutter. It allowed us to visually show the quirky Kurkure humor that consumers love. These videos are short and make a point in a light hearted manner. They are the start of a long-term campaign and Kurkure will continue to surprise the consumers throughout the year.”

Designed by Wunderman Thompson, Ms. Kurkure will be a part of series of advertising and marketing campaigns driving relatability and building emotional connect with the masses, through her various quirky family stories. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/decor.jpg?itok=eDfjcJ7G
D’Décor launches new campaign ‘Beautiful Homes tell Beautiful Stories’

MUMBAI: D’Decor India’s leading home furnishings brand unveiled its new campaign - ‘Beautiful Homes tell Beautiful Stories’ with a series of short films featuring Gauri and Shahrukh Khan. The campaign celebrates 10 years of marquee association of country’s power couple with D’Décor. Touted as the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/thailand.jpg?itok=CmMPOnGR
Tourism Authority of Thailand, Mumbai partners with Tripoto community to entice new age travelers in India

MUMBAI: After-witnessing favorable growth in Indian arrivals across segments, Tourism Authority of Thailand (TAT) has kept no stone unturned to reach out to its key target group, the millenials. In order to expand the destination’s reach through various digital platforms, TAT associated with...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/disha.jpg?itok=yRuKx9uv
Aurelia extends association with Disha Patani as its Brand Ambassador

MUMBAI: Disha Patani has extended her association with TCNS Clothing Co. Limited, the leading women’s branded apparel company in India, as the brand ambassador for its brand Aurelia. Disha will be associated with Aurelia for yet another year and would be featuring in the upcoming collections.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/clever.jpg?itok=zmeYW6ew
86% of users quit shopping apps after 4 weeks: new research from CleverTap

MUMBAI: CleverTap, the full-stack customer retention platform that helps consumer brands maximize customer lifetime value, today released the Industry Benchmarks for Ecommerce Apps.  For ecommerce brands, high customer acquisition costs (CACs) and price-sensitive buyers impact the overall customer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/colgate.jpg?itok=baA3sz2r
Upgrade to whole-mouth-health with New Colgate Total toothpaste

MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has launched its New Colgate Total toothpaste with an innovative formula offering multiple benefits to provide superior Oral Care to protect not just the teeth, but also tongue, cheeks and gums. Hence, the New Colgate Total...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/kfc.jpg?itok=xCFztlcW
Madame tussauds delhi unveils KFC’s zinger Aka ‘the original celebrity burger’

MUMBAI: In what is a historic first, Madame Tussauds, the world’s most famous wax attraction, welcomed the ‘Iconic Burger’ - Zinger at its location in Regal building in Connaught Place, New Delhi. Delighting burger-lovers since 1984 and loved in more than 120 countries, the Zinger is easily the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/paytm.jpg?itok=bqfdrbd7
Paytm retains title sponsorship rights for BCCI's international & domestic seasons 2019-23

MUMBAI: The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications Pvt Ltd (Paytm) has retained the sponsorship rights for BCCI's international and domestic matches. The board revealed in a press release that the winning bid was at a price of Rs 326.8 crore...

MAM Media and Advertising Sponsorship
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/seven_1.jpg?itok=GW3EXSxY
Be the #Changemaker with SEVEN by MS Dhoni’s New Collection

MUMBAI: Let your wardrobe evolve this spring by investing in the exciting new styles designed for young and energetic millennials. Crafted for all young #Changemakers out there, the collection encompasses a wide range of running and training apparel as well as accessories for all sports enthusiasts...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/dan.jpg?itok=fwur8Oro
DAN Programmatic launches creative insights engine 'DAN Vision for Creative'

MUMBAI: DAN Programmatic, empowered by The Data Sciences Division of the Dentsu Aegis Network in India along with AMNET, the network’s programmatic arm has announced the launch of “DAN Vision for Creative”, a machine learning and neuroscience based engine that delivers path breaking insights into...

MAM Media and Advertising Digital Agencies

Sign up for our Newsletter

subscribe for latest stories