MAM

Kurkure entertains viewers with chatpatey stories on ZEE’s channels

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/15/kure.jpg?itok=DKhdLwUT

MUMBAI: This May, Kurkure, one of India’s most loved snack, will be seen as part of shows on channels from ZEE Entertainment Enterprises Limited (ZEEL) including ZEE TV, &TV, Sarthak and Big Ganga.  The protagonists of eight shows will be seen delivering a thought-provoking script; enabling their families to take a step towards embracing forward-thinking through fun and intelligent humor. The protagonists will bring alive Kurkure’s new positioning, “Khayaal Toh Chatpata Hai”, that celebrates progressive thinking that women bring into their traditional Indian households.

Leading protagonists namely Guddan of Guddan – Tumse Na Ho Paayega, Angoori of Bhabhi Ji Ghar Pe Hai and Rajesh of Happu Ki Ultan-Paltan among a few others will surprise viewers with their chatpatey khayaal. 

The integration will come alive on 13th May in Guddan – Tumse Na Ho Payega, wherein Guddan will be seen devising a plan to give her daughters-in-law a break from their routine by throwing a cooking challenge for their husbands, a chore they would be seen trying their hand at for the first-time in the show. These would lead to some challenging, yet funny scenarios at home, as the men take control of the kitchen and women take time off to relax and enjoy. Similarly, in the episodes of Bhabhi Ji Ghar Pe Hai, aired between 2nd May and 3rd May, Angoori was seen enrolling for a Sunday school; after a sequence of comical instances wherein she tried to convince Vibhuti and her husband, Manmohan Tewari.

Expressing his thoughts, Mr. Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India, says, “Kurkure is an ally to the Indian homemakers, who are the center force behind every positive transformation in the household. With the unique integration with ZEE TV plays, we hope to continue encouraging our consumers to take unconventional routes to help their families embrace progressive thinking, while at the back of being anchored to rich Indian values. Aided by a mood uplift through Kurkure’s crunch and chatpata taste, each of the protagonists will be seen delivering a thought provoking and entertaining storyline, and we hope that Indian homemakers enjoy this Chatpata twist.”

Ashish Sehgal, Chief Growth Officer, Zee Network commented on the association and said, “ZEEL shares great thought synergies with PepsiCo India, who has been a cherished client over the years. Our brand philosophies intersect beautifully when it comes to igniting a spark amongst the Indian masses to achieve the extraordinary. Through this collaboration we are happy to amplify this message Khayal to Chatpata hai across channels through the medium of our network influencers and ensure that it reaches the largest denominator in the form of engaging television content.”

Sharing thoughts on the in-show integration, Prathyusha Agarwal, ZEE CMO says, "Our protagonists, be it ZEE TV's Guddan or &TV's Angoori Bhabhi, are the Indian viewers' most sought-after dinner table companions who they not only connect closely with but also draw inspiration from. While our flagship channel, ZEE TV with its brand ethos of Aaj Likhenge Kal, has stood for inspiring viewers to take charge of their destiny and work proactively in the present to build an extraordinary future. Our collaboration with Kurkure is a mark of our continued commitment to inspire our viewers every day to be their extraordinary selves. The protagonists, through evocative scripts will bring alive the synthesis of our brand philosophy with Kurkure’s new campaign ‘Khayaal Toh Chatpata Hai’. The collaboration will have our viewers look through the lens of celebrating Indian homemakers in a new light; a message relevant for viewers across gender, age and community.”

Commenting on the association, M K Machaiah (Mac), President, Content +, Mindshare South Asia said, “The team at Mindshare Content+ believes in weaving brand narratives around the Indian culture and keeping it relevant to the audiences in an environment they are attuned to. For Kurkure’s proposition of ‘Khayaal To Chatpata Hai’, we identified top serial plots that could bring alive the brand story in a context that's relevant to Indian families. With 4 channels, several beloved faces of Indian television and multiple programming interventions, we are thrilled and confident of delivering the relevant impact for Kurkure.”

Capturing the essence of integration, Shubhangi Atre aka Angoori of Bhabhi Ghar Pe hai says, “It was a great experience to work on a script that promises to spark conversations within households. The in-show integration with Kurkure will definitely strike a chord with the viewers. It’s a strong message and holds the power to serve as a catalyst for transformation in thinking.” 

Voicing the same thoughts, Kanika Mann aka Guddan – Tumse Na Ho Payega shares, “Guddan has always been a strong character voicing her progressive opinion. With the integration of ‘Khayaal Toh Chatpata Hai’, Guddan will be seen taking, yet another, step towards encouraging new thinking on every day matters at home.” 
Recently, Kurkure launched its mascot, Ms. Kurkure, who will be a part of series of advertising and marketing campaigns driving relatability and building emotional connect with the masses, through her various quirky family stories. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/airel.jpg?itok=-aN5zYWt
Ariel India achieves a Guinness World Records certificate for the largest laundry lesson

In a historic celebration of the culmination of their latest campaign Sons #ShareTheLoad, Ariel India attempted and achieved a Guinness World Records certificate by imparting the Largest laundry lesson to sons of today, so that they can grow up to be equal partners tomorrow.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/thinkers.jpg?itok=2-PR4MyG
smartwater, the perfect accomplice for original thinkers

With theme ‘Made Differently for Smart Thinkers’, smartwater, a premium water brand by Coca-Cola has roped in Rana Daggubati and Radhika Apte as brand ambassadors for its new campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/samsung.jpg?itok=TkrwuwIe
Lodestar UM and Cheil India retain media duties for Samsung India

South Korean multinational conglomerate Samsung has once again handed over its media duties in India to its longstanding agencies Lodestar UM and Cheil India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/essence.jpg?itok=3ZhdPXQ2
Essence announces key appointments for APAC region

Essence, a global data and measurement-driven media agency which is part of GroupM, has announced the appointment of James Smyllie and Lee Walsh as VP media planning APAC and VP media activation APAC, respectively. Both of them will wi based out of Singapore.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/DAN.jpg?itok=_bimXg_E
DAN’s data sciences division launches ‘Hyperlocal Insights’ for OOH

The data sciences division of Dentsu Aegis Network (DAN) India has announced the global launch of ‘Hyperlocal Insights’ with an aim to provide a deep location-based understanding of audiences around a certain given radius to help in Out-of-Home planning. 

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/17/Gen_Z.jpg?itok=A5-8leRW
How brands are communicating with Gen Z

The past few years have seen a paramount growth of digital, and communication has taken a new language that is less formal and concise. The use of interactive social media tools like memes, emojis, and GIFs have taken over the language of the brands as well, who are using these to reach out to the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/shopper.jpg?itok=tAckpLXk
Shoppers Stop launches its latest campaign, It’s Our Time, celebrating women

Shoppers Stop, India’s leading fashion and beauty destination, in its latest campaign It’s our Time reaches out to its largest customer base of women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/placio.jpg?itok=e23BvoQk
Placio unveils new logo

Placio, a pioneer in student housing company undergoes a logo change today. The refreshed brand identity is an extension of the company’s venture into the co-living space and going international.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/subha.jpg?itok=2v4FUpwB
Subha, VP Media- Godrej, shows that media people can be right brained too

Subha Sreenivasan Iyer is a Media Management Professional with over two decades of experience in the areas of MediaPlanning, Strategy,Buying and Negotiations.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories