MAM

Kotak Life Insurance launches new ad campaign

MUMBAI: Kotak Life Insurance has launched a new 360 degree advertisement campaign spanning TV, radio, digital media and outdoor hoardings across the country.


JWT is the creative agency and Keroscene is the production house for the commercial.


The campaign will run for five weeks covering TV, radio, outdoor and digital/ online modes.


TV ads will run on 32 different channels spanning Hindi, Bengali, Tamil, Kannada and Telugu for a period of five weeks. The outdoor campaign in Hinglish, Hindi, Punjabi, Gujarati, Marathi, Bengali, Tamil, Telugu and Malayalam will cover 66 cities over a three-week period. These will be augmented by FM radio and digital/online campaigns.


The campaign revolves around the concept of guaranteed and regular second income and is pegged to Kotak Assured Income Plan, the company’s flagship product. This theme is based on a usage and attitude research which indicated that in the backdrop of weak economic sentiment and concomitant concerns such as income not keeping pace with inflation, there is a strong affinity towards low risk investments which will over time graduate into guaranteed and regular second income sources.


Mapping research insight to product benefit, the advertisement’s ‘another you’ theme nudges the viewer to think of how her or his life would be if there were another her or him. The visuals show different everyday and easy to relate scenarios played to a catchy jingle inspired by the evergreen hit ‘Aap jaisa koi Meri Zindagi Mein Aaye’. The ‘another you’ here is a personification of the plan (KAIP) and the certainty of regular and guaranteed additional income it offers.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/oppo-800x800.jpg?itok=kgIuDxG-
Oppo shines at Emerging Brand Award 2016

Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Noomi-Mehta.jpg?itok=SAICBLC7
India's Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/MTV-uncovers.jpg?itok=PMJoFDsP
MTV uncovers #CoverBeforeLover

MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/brian-800x800.jpg?itok=Xh0YL_OC
GroupM's new suite [m]Platform to make media planning flexible

GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories