MUMBAI: Fashion e-store Koovs.com has appointed Aegis Media‘s Carat Media Services as its media AoR following a multi agency pitch. The agency‘s Bengaluru branch will be handling the account.

Carat‘s south operations were started three months back and this is the second win for the office since then, the first being Wipro‘s OOH and digital account.

Koovs.com director Rajesh Kamra said, "We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their tools and technologies as well as their approach to media completely took us by surprise as they were truly business focused. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth."

Carat Media SVP - south Joydeep Raha added, "Our thorough understanding of the online consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions for Koovs as an online lifestyle portal bringing in the best solutions in luxury & lifestyle. We look forward to partnering Koovs in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand."

Carat India managing director Kartik Iyer said, "I am delighted to partner with Koovs.com, which is India‘s fastest growing ecommerce site and thank Rajesh Kamra for reposing faith and confidence in our cutting edge media solutions, backed by relevant consumer insights."