MUMBAI: Komli Mobile, a division of Komli Media, has entered into a sales partnership with global hyper-local mobile ad network Yoose.

The partnership’s initial focus will be India and South East Asia and will strive to augment Komli’s existing mobile advertising services for brands and agencies with new hyper-local and rich media capabilities, powered by the Yoose network.

The strategic tie up between Komli Mobile and Yoose provides an option for brands in the region looking to capture the dual benefits of reach and relevance in the mobile channel through targeted consumer engagement.

The alignment with Yoose is another step towards furthering Komli’s vision to continually deliver across the digital display advertising spectrum for its clients and introduces the power of hyper-local in an accessible, measurable and effective way for advertisers.

Komli Mobile VP Amit Bhartiya said, “As leaders within the digital media advertising space across India and South East Asia, our objective is to add a hyper-local offering into our mix that ensures setting best-practice standards for mobile geo-targeting and engagement, both for our clients and their consumers. We consider the Yoose partnership to be fundamentally important in achieving this and are confident of the significant value this will bring to advertisers across India and South East Asia.”

Yoose CEO Christian Geissendoerfer said, “Our partnership with Komli can now realise the rapid growth of smartphone adoption and potential of scale across India and South East Asia through mobile geo-targeting and give advertisers the means of maximising those advantages with campaigns that drive measurable, commercial results. We look forward to contributing to the success of Komli’s digitally innovative clients as they launch their hyper-local mobile campaigns.”