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Komli Media gets Norwest Venture to lead funding round of $39 mn

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MUMBAI: Media technology platform Komli Media Asia Pacific‘s has raised $39 million, bringing the total funds raised to $62 million.

Norwest Venture Partners (NVP) led the largest financing round with participation from Nexus Venture Partners, Helion Venture Partners, Draper Fisher Jurvetson and Western Technology Investment.

The funds will be used to invest in the company‘s core media technology platforms and to expand its presence across the Asia Pacific (APAC) region.

Komli Media CEO Prashant Mehta said, "We see significant long-term opportunity in bringing an integrated platform solution to the market. This financing will allow us to materially scale our platform and operations by investing in our Real-Time Bidding (RTB), data, analytics, and retargeting solutions to improve ROI for advertisers and yield for publishers. Our industry leading solutions will allow us to deepen our presence and engagement with customers and publisher partners across APAC."

NVP MD Niren Shah said, "We are very pleased with the exceptional work done by Komli Media‘s leadership team in driving growth and establishing the company as the leader across APAC. With early investments in superior talent and its innovative platforms, the company is well positioned to capture a much larger share of digital media within some of the fastest growing markets in the world."

Komli Media delivers an integrated platform across graphical media to help advertisers achieve their core objectives. The company offers services and technology like real-time display advertising (ATOM) and mobile (Komli Mobile) platforms to add value for its customers.

Komli Media has grown 150 per cent annually since 2009 and has over 5,000 leading publishers including exclusive relationships with Facebook and MSN in key markets. It reaches over 270 million users monthly and actively services more than 1,000 advertisers across the region. Komli Media serves over 38 billion monthly impressions, up from 10 billion 12 months ago. Its clients include Unilever, P&G, Citibank, Intel and Samsung.

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