MUMBAI: Digital network platform, Komli Media, has acquired a digital media company, Aktiv Digital.
Aktiv is an online media sales venture with a presence in Singapore , Philippines, Malaysia and Hong Kong.
The acquisition will not only give Komli access to the advertisers and publishers across India, South East Asia (SEA) and Australia but will also enable it to offer marketers and publishers a single marketing and monetisation window across the three markets.
As part of the deal, all the staff of Aktiv has been retained, with sales director Chris Pattinson promoted to chief revenue officer.
This is Komli’s third buyout in the past 12 months. In June 2010, Komli had acquired Australian website representation firm Post Click and in October they took over Indoor Media, a UK-based online ethnic marketing company focused on the South Asian community.
Established in 2007, Aktiv is an online media sales venture with a presence in Singapore , Philippines, Malaysia and Hong Kong. The company has a consolidated platform for buying online media across its premier, target and performance product suite that aims to deliver single-site buys, content channels and a CPC and CPA performance based offering with re-targeting capabilities. The company has been working with over 500 brands in the last three years across this platform.
Komli Media CEO Prashant Mehta said, “Aktiv Digital and its team have been at the forefront of bringing leading digital solutions to their clients, and we see them as a fantastic partner to expand in SouthEast Asia and bring our range of product and media offerings to this region.”
Aktiv Digital CEO Matt Sutton added, “We are really excited to be a part of the Komli family. We were looking for the right strategic partner to accelerate our growth in this region and Komli offered the right mix of financial muscle, product vision and entrepreneurial DNA.”
Komli plans to leverage its strength and expand into more markets in SEA and bring new product offerings to the market.
Komli Media VP International Akshay Garg stated, “Having a footprint in SouthEast Asia gives us the ability to present a pan-regional solution to clients looking for marketing and monetization opportunities in APAC, and furthermore allows us to offer a broader set of Asian ethnic audiences to our clients in North America, Australia and the UK.”
Komli Media offers solutions across the digital landscape which includes Performance Marketing, Brand Solutions, Video Advertising, Search, Social Media and Mobile.
