Komli Media acquires Chennai-based ZestADZ

MUMBAI: Digital media technology platform, Komli Media, has acquired a Chennai-based mobile advertising platform – ZestADZ.

With this acquisition, Komli Media can offer a full suite of digital solutions to agencies, advertisers, and publishers, with solutions across display, video, search, social media and now mobile.

ZestADZ, founded in 2007 by Asif Ali, aims to help advertisers and agencies deliver targeted mobile advertising campaigns to drive brand awareness, generate traffic and leads, and increase purchase intent.

The company claims to currently deliver five billion mobile ad impressions globally each month. It also has an office in the United States.
According to an official communiqué, Komli Media acquired ZestADZ for its strong team and sophisticated mobile advertising and analytics platform across feature phones and smartphone platforms such as iPhone, Android, and Windows Mobile.

This is Komli’s fourth buyout in the past 13 months. In June 2010, Komli had acquired Australian website representation firm Post Click, while in October they took over Indoor Media, a UK-based online ethnic marketing company focused on the South Asian community. Last month, the company acquired Singapore-based digital media company, Aktiv Digital.

The mobile division of Komli Media, which includes ZestADZ, is run by Amit Bhartiya, VP, together with Ali who will head Mobile products. 
Komli Media CEO Prashant Mehta said, “We’re thrilled to have the ZestADZ team as part of the Komli family and see a strong cultural fit between our two companies. Under Asif’s leadership, they have built a strong technology platform that complement’s Komli’s own real-time ad serving technology to make this a mutually rewarding partnership.”

ZestADZ CEO Asif Ali added, “We are looking to leverage Komli’s leadership position in the Asia Pacific region to accelerate the adoption of mobile advertising by leading agencies, advertisers, and publishers. We will continue to bring innovative products to the market. This combined with Komli’s brand, market penetration and experience will help us to advance our leadership position in the space.”

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