MUMBAI: Premium automobile brand, ŠKODA Auto India has launched its latest campaign under the ‘Peace of Mind’ series that focuses on enhancing ownership experience. The ad film highlights the ‘Shield Plus’ package, which is a first-in-segment initiative that offers 6-year warranty, 6-year roadside assistance and 4-year maintenance in one go.
Last year, ŠKODAhad released the ad campaign starring actor Boman Irani, where he was taken by surprise on knowing that one can gain hassle-free ownership of the car with much ease. The campaign was an industry-first and had managed to make quite an impact in the marketplace. The second leg of the campaign now takes the Peace of Mind feeling further by demonstrating an even better service offering to consumers.
Commenting on the campaign, Tarun Jha– Head of Marketing and Product, ŠKODA Auto India Pvt. Ltd. said: “ŠKODA India believes in pushing the boundaries and setting a benchmark for others. The Shield Plus is again one such industry first initiative with a unique offering, which will not only delight the customers but also make them experience complete peace of mind while owning a ŠKODA.”
Adding his views, Paritosh Srivastava, COO, Publicis Ambience said:“Shield Plus is an industry leading offering. Peace of Mind is a proposition that ŠKODAowns strongly and the past campaigns have worked very well for the brand. Challenge was to push the limits further and change the trajectory for the brand with this campaign. Kudos to the ŠKODAteam led by Zach Hollis and TarunJha who showed immense faith in the idea and were brave enough to buy it. We are very excited and proud as a team and reasonably confident the campaign will do exceedingly well for ŠKODA. Needless to say, it's been a long time that we've seen such an idea in the automotive category.”
Adding his views on the ad film, Ramakrishnan Hariharan, Head of Creative, Publicis Ambience said:“This TVC ticks all the right boxes for me. Simple and clear messaging delivered in a manner that's almost unescapable. Really fortunate to have bold clients like ŠKODAwho don't just demand cut-through work but also allow the creative team to wield the edge that makes cut-through possible."
The Production House on the film is Prodigious while the ad has been directed by Lloyd Baptista.
