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Kochi selects Windchimes as social media partner for IPL 4.0

MUMBAI: Windchimes has been handed the social media mandate for the Kochi Indian Premier league (IPL ) team Indi Commandos and will handle the team’s presence across social media platforms. 
 
The Mumbai-headquartered agency will play a key role in being the spokesperson for the brand online, creating buzz and building engagement for the team with its fans.


Windchimes will leverage social media to hold great cricketing conversations online for the team. The social media presence will also be used to give fans an opportunity to connect with the team, know their players, avail of the merchandise and be swept up in the magic of India’s biggest cricketing phenomena.
 
Kochi Cricket‘s Saket Mehta said, “Cricket is not a mere sport in this country; it is a religion. And the worshipping grounds, in the recent past, have moved to the hallowed portals of social networking sites. It made sense for us to be where the cricket crazy fans were – and that was online! For our first foray into cricket we are making sure we work with nothing but the best in all aspects. And in social media, we believe Windchimes will be the right partners for us.”
 
Windchimes Communications‘ Nimesh Shah commenting on the association with IPL Kochi said, “It is absolutely fantastic working with Kochi IPL team. The sheer euphoria around the game and particularly around this tournament is nothing short of addictive, and it is great to be a part of it. We will be leveraging social media not only to connect with fans but also met long term business objectives.”
 

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