Kochi selects Windchimes as social media partner for IPL 4.0

MUMBAI: Windchimes has been handed the social media mandate for the Kochi Indian Premier league (IPL ) team Indi Commandos and will handle the team’s presence across social media platforms. 
The Mumbai-headquartered agency will play a key role in being the spokesperson for the brand online, creating buzz and building engagement for the team with its fans.

Windchimes will leverage social media to hold great cricketing conversations online for the team. The social media presence will also be used to give fans an opportunity to connect with the team, know their players, avail of the merchandise and be swept up in the magic of India’s biggest cricketing phenomena.
Kochi Cricket‘s Saket Mehta said, “Cricket is not a mere sport in this country; it is a religion. And the worshipping grounds, in the recent past, have moved to the hallowed portals of social networking sites. It made sense for us to be where the cricket crazy fans were – and that was online! For our first foray into cricket we are making sure we work with nothing but the best in all aspects. And in social media, we believe Windchimes will be the right partners for us.”
Windchimes Communications‘ Nimesh Shah commenting on the association with IPL Kochi said, “It is absolutely fantastic working with Kochi IPL team. The sheer euphoria around the game and particularly around this tournament is nothing short of addictive, and it is great to be a part of it. We will be leveraging social media not only to connect with fans but also met long term business objectives.”

Latest Reads
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns
Udacity launches campaign for #JobsofTomorrow

MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech enthusiasts to become ready for the #JobsofTomorrow.

MAM Marketing MAM
US Polo launches campaign for kids category

MUMBAI: US Polo Assn has launched its new TVC that aims to highlight one of its true elements — camaraderie. Camaraderie is typically displayed between players, but the brand shows a special bond between a boy and his polo pony. The TVC opens with a young boy, who is thrilled to be introduced to...

MAM Marketing MAM
CEAT gets children to ensure parents follow road safety

MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018, i.e., 11-17 January 2018. The campaign, ‘drive safe dad’ originates from an innovative idea that blends emotions and technology in one...

MAM Marketing MAM
India ad spend to grow by 12.5% in 2018: DAN report

The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis Network's latest ad spend report.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories