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Kobe Bryant is Turkish Airlines global brand ambassador

MUMBAI: Turkish Airlines has announced that basketball star Kobe Bryant has been named as global brand ambassador for the airline for the next two years.


Turkish Airlines, the fourth biggest network carrier in Europe, has expanded its US presence in recent years and will be launching its first non-stop flight from the West Coast.
 
A global ad campaign featuring Bryant is planned for next year. The first television advertisements with Bryant are slated to run in the US and the Middle East in the first quarter of next year, after which it will be broadcast globally to more than 80 countries.
 
In addition to the US, the campaign will focus on the Middle East and the Far East where the basketball player has a large fan base. The campaign also will include billboards, print and online components. 
 
Bryant is scheduled to make several appearances on behalf of Turkish Airlines in the coming year, including for the planned Los Angeles launch.

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