MUMBAI: Despite its poor on-field performance, the IndiaN Premier League (IPL) franchise Kolkata Knight Riders has signed up four more partners.

Kolkata Knight Riders CEO Joy Bhattacharya says that Videocon has come on board as the jersey sponsor. This is a corporate sponsorship and Videocon will have a presence on the leading arm and helmet. The energy drink Triple X has also come on board and has taken the back.
 
For merchandise, the franchise has tied up with Lux Cozy. The company will roll out co-branded T-shirts and the colour will change to purple from black and Gold. The franchise was looking at doing this last year but with the event shifting to South Africa, it did not become feasible.
 
The franchise has also done a promotional tie up with Fosters. Fosters does Art of Chilling parties and these will now be done in association with Shah Rukh Khan‘s team. This activity will start rolling out a few weeks before the event kicks off.
 
KKR, which has inked all fresh deals for a one-year period, is looking out for two more sponsors. Existing deals with the likes of Nokia (principal sponsor), Sprite (beverage partner), Tag Huer, Next and Reebok (kit) continue.