KKR puts Lux Cozy deal on indefinite hold

MUMBAI: Shah Rukh Khan and his Indian Premier League (IPL) franchise Kolkata Knight Riders have decided to indefinitely put on hold their deal with Lux Cozy.

This came after protests in Kolkata over the involvement of one of the company‘s promotor’s in the suicide of a 30-year-old computer graphics teacher Rizwanur Rahman.
Lux Cozy was to get into a licensing and merchandising deal. An open letter protesting the decision has been written to Shah Rukh Khan from the city‘s prominent social activist Mudar Patherya and wife Shalini objecting to the team‘s association with Todi.

The letter noted that Shah Rukh Khan‘s brand stands for the following positive attributes: meritocracy, fairness, hard work and patriotism. However there was a dilution by his team‘s association with individuals viewed as morally suspect (until they are proved innocent). "Please reconsider this decision. There is still time," the letter said.
At a press conference organised by Kolkata’s Konscience Keepers (KKK), a platform created to protest against the deal, Gameplan director Jeet Banerjee made a surprise entry to announce the decision to put the deal on hold. Gameplan is the event management agency handling KKR.
Banerjee said that the deal was being put on hold till all issues were resolved and the sensitivities of the aggrieved were addressed.
The frozen deal pertains to merchandising inside the stadium for home matches and around the stadium, as well as Lux branding on the players’ trousers and other advertising. Signages that were already up across the city would be taken off as soon as possible. Some fan gear T-shirts had already been produced, but future production would be stalled.

Banerjee clarified that the decision was by the KKR management, not SRK. The statement was conveyed on behalf of Lux Industries as well.

Latest Reads
ABBY Awards 2018 announces jury chairs

MUMBAI:  After announcing the master jury for the creative category, the eminent ABBY Awards that recognises and rewards excellence across advertising, marketing and media has now announced the illustrious jury chairs for the media, broadcaster, publisher, branded content & entertainment,...

MAM Marketing MAM
WATConsult & TOTAL join hands to launch Ride for Legends

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, the digital and social media agency from Dentsu Aegis Network India, has taken a step forward to launch an initiative to salute unsung legends of the country.

MAM Media and Advertising Ad Campaigns
Bajaj Finserv new ad drives awareness around insurance

MUMBAI: Bajaj Finserv has launched a TVC campaign to drive awareness around width of products offered through its lending, life insurance and general insurance arm. The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution...

MAM Media and Advertising Ad Campaigns
Fossil assigns media mandate to Carat

Fossil Group, a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, has roped in Carat as its media agency.

MAM Media and Advertising Account
Google Pay launched in US, UK; Tez gets new features

MUMBAI: Google is attempting to become a hit in the vast payment space as well. After launching Google Tez in India a while ago, it has come up with a system to rival the world – Google Pay. It comes elements of Android Pay (a Google product) and Google Wallet. The Android app is free to download...

MAM Marketing MAM
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign...

MAM Media and Advertising Ad Campaigns
Performics.Resultrix bags digital mandate for NIIT

NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India.

MAM Media and Advertising Account
FIHL hands media mandate to Carat India

Franchise India Holdings (FIHL) has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency.

MAM Media and Advertising Account
Madhusudan Gopalan becomes MD, CEO of P&G India

P&G India has announced Madhusudan Gopalan as the company's new managing director and CEO. He will take charge on 1 April 2018.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories