KKR gets a new brand identity

MUMBAI: Shah Rukh Khan and Juhi Chawla co-owned IPL franchise Kolkata Knight Riders has got a new brand identity starting season 5 of the IPL.

Created by global branding agency Lambie Nairn, the new design stags with the traditional team colours of purple and gold but incorporates a striking new logo unit.

The new logo is the centerpiece of the franchise‘s marketing campaign for the upcoming IPL season christened ‘New Dawn. New Knights’.

Team owner Shahrukh Khan said, "The new team we put together last year made us proud with the refreshing approach, winning attitude and professionalism they brought to KKR. Add to that our new coach and our new players this year, I am excited about the upcoming season and our new campaign New Dawn. New Knights."

KKR CEO Venky Mysore said: "We have been fortunate that the KKR brand has become the leading brand in the IPL. We are working very hard to add value to our sponsors, grow our fan base and build a profitable business. I am confident that our new logo and our new campaign will help us achieve our objectives."

According to Larnbie-Nairn Creative Director Sophie Lutman, the new identity was designed keeping in mind so that it would work across every touch point, from the screen to merchandising.

The new look has been polled out across a wide range of applications including the team Hit, online, social media applications and merchandising.

Post the unveiling of the team’s new logo, replying questions about the uncertainty the IPL following Sahara’s pullout, Shah Rukh said the off-field controversies will have no impact on the league.

"All such leagues in India would be confronted with issues as they are a new concept. But these leagues are needed not only in cricket but also in other sports such as soccer, hockey, badminton... IPL is a very good property,” he said.

He was also unperturbed about the drop in the viewership during last year’s IPL which was held after ICC World Cup.

"It‘s too early to say the passion and viewership for IPL is down. All things popular will have controversies. Slowly it has settled down and will get forward. We should resist the temptation to write it off. Let‘s not jump the gun," he said.

He was also in favour of a more pro-active role in the running of the league, a long held demand of most IPL franchises.

“Last year and this year there have been a lot of unforeseen issues in the IPL and they have been slowly rising. We all franchise owners have to be active participants and it would be better to be on the board (Governing Council)," Shah Rukh said in response to a query.

"The BCCI is run by a lot of cricketing and thoughtful minds. We are given forums to discuss issues with the BCCI," he added.

Latest Reads
Mindshare elevates Prasanth Kumar, Amrita Randhawa to global roles

MUMBAI: Mindshare, the global media agency network, has announced two major leadership changes for its growth markets region.

MAM Marketing MAM
Kohli brand driving on the up

MUMBAI: From a rambunctious maverick to becoming India’s most celebrated player, Virat Kohli is the man that brands pay crores to get on board.  

MAM Marketing MAM
Big B sings acapella style for Navratna

MUMBAI: Navratna Oil, the ayurvedic therapeutic cool oil brand from the house of Emami has launched Amitabh Bachchan in a never seen avatar of an ‘acapella' singer. In a brand new music video, Big B can be seen crooning to the iconic song ‘Sar jo tera chakraye’ from the film Pyaasa in an acapella...

MAM Media and Advertising Ad Campaigns
Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

MAM Media and Advertising Ad Campaigns
JSW Steel leads fight against counterfeit steel

MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

MAM Media and Advertising Ad Campaigns
Gulf Oil signs Hardik Pandya as ambassador

Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company’s new business initiatives and lubricants. Pandya joins cricketing legend MS Dhoni, who has been associated with the company since 2011 as its brand...

MAM Marketing Brands
Aamir Khan becomes Vivo India's new face

After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent actor has been signed for Vivo’s future brand and product communication initiatives of Vivo India.

MAM Marketing Brands
Former Deloitte CMO Teresa Barreira joins Publicis.Sapient

Publicis.Sapient, the digital business transformation hub of Publicis Groupe focussed on partnering with clients to advance their business performance, has appointed Teresa Barreira as the company’s new chief marketing officer (CMO).

MAM Marketing MAM
Raymond shows that Black is Back

MUMBAI: In every man's wardrobe, his suits have a special place. They are nicely dry-cleaned, neatly hung and are properly matched with accessories from top to bottom. There is an extremely high possibility that in every man’s wardrobe, at least one of the suits (if not all) is a Raymond suit.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories