MAM

Casbaa becomes the Asia Video Industry Association

Kundan Joshee will take over from Kishore as the head of JWT Bengaluru.

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/10/04/jwt.jpg?itok=ARYnvhzD

MUMBAI: At an Extraordinary General Meeting of members today, Casbaa overwhelmingly approved the adoption of a new constitution and new name. Casbaa will now be known as the Asia Video Industry Association (AVIA) and have a new mandate to represent the interests of companies across the broader video industry. The principal objective of AVIA is to make the video industry and ecosystem in Asia Pacific stronger and healthier.

Specifically, the Association will be focused on three main goals: to be the interlocutor for the video industry with governments across the Asia Pacific region; to be dedicated to reducing video piracy and creating a more sustainable business environment within which established and new video companies can innovate and grow; and to be a leading source of insight into the video industry through publications and reports as well as seminars and conferences.

Speaking about the changes, Louis Boswell, the CEO of AVIA said “As an industry Association we need to reach out to all parts of the video ecosystem and we need to embrace change. Our role must be to try and create a better environment for our members to grow their businesses and at the same time provide insight into how

the industry is changing”.

As part of the change, AVIA will actively seek to broaden its membership and interests it represents to include video on demand companies and telcos for whom video is playing an increasingly important role. On the back of these changes two new companies have joined AVIA: Toolbox, the leading provider of ‘TV everywhere’ services in Latin America that is now reaching out to Asia; and the popular streaming service Netflix.

AVIA is also re-introducing a category for smaller companies and start-ups  to become members, and making it clear that all employees of member companies are members. The voting entitlements of different member categories have also been amended to take account of their respective contributions.

Speaking about the new association, President of Turner Asia Pacific, Ricky Ow said “The change allows AVIA to be a better representation of the video ecosystem and members should rightfully expect our industry organisation to have its core focus

on key industry issues. I believe these changes are a huge step in the right direction to keeping AVIA at the forefront of the video industry in Asia and will serve it well for many years to come”.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/joseph.jpg?itok=k9YBDGA8
Sabbas Joseph, co-founder and director of Wizcraft International joins the global advisory board of the prestigious IMWF - international mice & wedding forum

IMWF, the International MICE and Wedding Forum, is all set for a big bang 4th edition in 2019 following the roaring success of the last edition in 2018, IMWF is all set for a big bang this 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/conclave.jpg?itok=q2rQMci9
Improving corporate reputation through enhanced reporting

The 8th edition of the AR (Annual Report) Conclave, a signature event by AR Insight & ReportInsights took place at India’s commercial capital – Mumbai on 14th February 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/value.jpg?itok=YPDW9Zky
Valuepoint Systems announces its top management to accelerate its digital transformation solutions and services

Value Point Systems, one of South Asia's leading digital transformation catalysts, on Wednesday announced the strengthening of its leadership team as the company aims to realise its vision to lead the digital transformation space globally.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/angello.jpg?itok=Mju_lRvL
Ad Club Calcutta inducts Agnello Dias into its ‘Hall of Fame’

The Advertising Club Calcutta, the oldest advertising club in India, has inducted Agnello Dias, co-founder and Chief Creative Officer - Taproot Dentsu, into its ‘Hall of Fame’ for the year 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/visa_0.jpg?itok=3TuCkgPH
Visa launches Tap to Pay campaign to promote everyday contactless payments in India

Visa, the global leader in payments technology, today launched a new brand campaign ‘Tap to pay with Visa. Just like that.’

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/lifebuoy.jpg?itok=lTlj4W75
Lifebuoy partners Kumbh Mela 2019 to drive healthy habit of handwashing

Lifebuoy has partnered with Kumbh to promote the healthy habit of washing hands before consuming food using the innovative ‘Swasthya Chetna Thalis’. The Thalis come with an etched message of “Kripaya Pehle Sabun se Haath Dhoyein” (Please, first wash your hands using soap).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/18/Southside.jpg?itok=bWHv2wGS
TV eats into ad shares of radio, print in South India: TAM

TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/AIREL.jpg?itok=G-ofRbLG
Ariel India’s campaign - sons #ShareTheLoad garners praise from FB CEO Sheryl Sandberg

The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters equally, has garnered over 20 million views already.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/15/sbi.jpg?itok=bg-g1lej
YONO SBI felicitates 20 Under 20 young leaders

YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories