MUMBAI: Aroma Mobiles, a new entrant into the handset market, has been roped in as the official mobile handset partner of Kings XI Punjab, one of the eight DLF Indian Premier League (IPL) franchises.
 
Aroma Mobiles MD Ashwin Kavedi says, “This partnership will help Aroma to create brand awareness and in conjunction with Kings XI Punjab will drive lot of activities for end consumers.”
 
Adds Kings XI Punjab CEO Anil Srivatsa, "Cricket has a huge fan base in north India and this will further strengthen the brand with KXIP fans getting access to special KXIP fan club content on their new Aroma mobile handsets."