MUMBAI: Kinetic, the WPP-owned lifestyle and environments agency has kaunched airport and in-flight media specialist, Aviator.

Aviator India will be headed up by Kinetic India business director Anu Gera.

The strategic business unit is an important addition to the Aviator network currently in existence across London, Singapore and New York, and brings the total number of multilingual media experts at Aviator to 48.

Gera says, "With seat capacity in Asia Pacific hitting close to 100 million in July and Delhi International Airport continuing to be the fastest growing hub in the region, the opening of Aviator India addresses the requirement for an aviation media specialist to deliver relevant audiences."
 
Kinetic Singapore and International MD Irene Revilla added, "We are very excited to roll out the Aviator proposition in India. The growth the aviation market is experiencing together with the development of media opportunities in the airport environment make India the ideal candidate for a local Aviator resource."

Kinetic India MD Rajul Kulshreshtha states, "With Air Traffic touching almost 14.22 million passengers, we feel this is just the right time to launch Aviator in India. In Aviator we have a product that will enable us to offer a more meaningful value to our clients. "