KidZee opens five more pre-school centers at Bangalore

BANGALORE: KidZee, a division of Zee Network - Education Group, has opened five more centers in Bangalore, taking the total number of Kidzee centers in the city to 15. In addition, KidZee centers have been opened in Belgaum and Udupi in Karnataka.

In South India, KidZee centers have been launched in Salem (TN) and Pondicherry - one each; three in Hyderabad and one each in Kodad and Hanamkonda (AP). More centers are being planned for this academic session.

Announcing the launch of the new centers in Bangalore, Zee Network Education Group CEO A K Khetan said, "The concept of associating education with play is the requirement of the day. At a tender age kids cannot be bound to books. KidZee curriculum includes multiple activities to encourage and expand the child‘s hidden potential. The learning environment has been designed to nurture the growing sense of aesthetics and to inspire better performance from young minds, special attention is given to safety and hygiene."

The official release states KidZee‘s mission as - Help young minds grow and learn in an amicable environment resulting in their sensorial, physical, intellectual, aesthetic, cognitive, emotional and social developments.
Kidzee has a network of more than 250 centers in India and abroad, across 110 cities. Singapore, Dubai, Sharjah, UAE, Bahrain are some of the countries that have a KidZee presence. Khetan is confident of this number growing to around 500 by the end of this financial year.

"Children are an important part of our lives; giving them the right kind of education from a very tender age is of utmost priority. It is imperative for a child‘s upbringing and smooth transition into the traditional model of education. Hence a need has always been felt to have a reliable, quality, branded playschool."
On the employment prospects and its benefit for women, Khetan had this to say, "Pre-schooling is a potential market of approximately Rs. 500 billion plus and is an excellent ‘Pro woman‘ business model. KidZee is designed to infuse the feeling of self-reliance and entrepreneurship in womenfolk, who have the penchant/passion to handle toddlers. It not only creates an opportunity for talented and qualified women, including housewives to use their knowledge in an optimum manner for the benefit of society, but also creates job opportunities for uneducated women as attendants in the KidZee centers."

Recently ZILS has also launched a one-year Diploma program in the Teachers training segment for pre-school called "IECTEC"(International Early Childhood Teachers Education Course) to meet the dearth of trained professionals in this segment.

"While the local ZILS center will ensure the hand holding of the franchisees, a panel of eminent citizens acts as independent observers. Additionally, we have events and competitions that will allow children to display their talents," states Mr. Ashish Deb, Sr. VP, ZILS, spelling KidZee‘s vision for the future.

Franchising India Holdings Ltd has adjudged KidZee the "Best Franchisor 2004" in Pre school category. Their annual revenues are Rs.150 million according to Khetan.

Khetan also stated that Zee would consider re-starting their earlier channel Zee Ed which had been earlier been aired in 1999 and then closed subsequently. Khetan feels that currently and ‘Edutainment‘ or rather Entertaining Education was a concept that was gaining ground, as opposed to earlier when Zee Ed had met with a very poor response.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories