KidZee opens five more pre-school centers at Bangalore

BANGALORE: KidZee, a division of Zee Network - Education Group, has opened five more centers in Bangalore, taking the total number of Kidzee centers in the city to 15. In addition, KidZee centers have been opened in Belgaum and Udupi in Karnataka.

In South India, KidZee centers have been launched in Salem (TN) and Pondicherry - one each; three in Hyderabad and one each in Kodad and Hanamkonda (AP). More centers are being planned for this academic session.

Announcing the launch of the new centers in Bangalore, Zee Network Education Group CEO A K Khetan said, "The concept of associating education with play is the requirement of the day. At a tender age kids cannot be bound to books. KidZee curriculum includes multiple activities to encourage and expand the child‘s hidden potential. The learning environment has been designed to nurture the growing sense of aesthetics and to inspire better performance from young minds, special attention is given to safety and hygiene."

The official release states KidZee‘s mission as - Help young minds grow and learn in an amicable environment resulting in their sensorial, physical, intellectual, aesthetic, cognitive, emotional and social developments.
Kidzee has a network of more than 250 centers in India and abroad, across 110 cities. Singapore, Dubai, Sharjah, UAE, Bahrain are some of the countries that have a KidZee presence. Khetan is confident of this number growing to around 500 by the end of this financial year.

"Children are an important part of our lives; giving them the right kind of education from a very tender age is of utmost priority. It is imperative for a child‘s upbringing and smooth transition into the traditional model of education. Hence a need has always been felt to have a reliable, quality, branded playschool."
On the employment prospects and its benefit for women, Khetan had this to say, "Pre-schooling is a potential market of approximately Rs. 500 billion plus and is an excellent ‘Pro woman‘ business model. KidZee is designed to infuse the feeling of self-reliance and entrepreneurship in womenfolk, who have the penchant/passion to handle toddlers. It not only creates an opportunity for talented and qualified women, including housewives to use their knowledge in an optimum manner for the benefit of society, but also creates job opportunities for uneducated women as attendants in the KidZee centers."

Recently ZILS has also launched a one-year Diploma program in the Teachers training segment for pre-school called "IECTEC"(International Early Childhood Teachers Education Course) to meet the dearth of trained professionals in this segment.

"While the local ZILS center will ensure the hand holding of the franchisees, a panel of eminent citizens acts as independent observers. Additionally, we have events and competitions that will allow children to display their talents," states Mr. Ashish Deb, Sr. VP, ZILS, spelling KidZee‘s vision for the future.

Franchising India Holdings Ltd has adjudged KidZee the "Best Franchisor 2004" in Pre school category. Their annual revenues are Rs.150 million according to Khetan.

Khetan also stated that Zee would consider re-starting their earlier channel Zee Ed which had been earlier been aired in 1999 and then closed subsequently. Khetan feels that currently and ‘Edutainment‘ or rather Entertaining Education was a concept that was gaining ground, as opposed to earlier when Zee Ed had met with a very poor response.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories