Khushi Advertising bags adfilm screening rights of Cinemax for 3 years

MUMBAI: Khushi Advertising, an ad agency which specialises in the medium of cinema, has bagged the exclusive rights of adfilm screening across the entire Cinemax multiplex chain.

The rights have been given for all existing and upcoming Cinemax multiplex screens across India for three years.

Said Cinemax CEO Sunil Punjabi, "Khushi and Cinemax have always worked closely and this on-screen association has only got us closer.Cinemax is growing aggressively in 18 cities and will now be able to give advertisers a Pan India reach through its network."

Cinemax has over 115 screens up and running across various locations in 18 cities and 300 screens are in the making.

Since the last five years Khushi Advertising has been selling multiplex onscreen space pan India and is an active contributor in selling onscreen space of Cinemax, PVR, Big Cinemas, Inox and Fun.

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