MAM

‘Khiladi 786’ premiere catapults Colors to No. 2

MUMBAI: Events and movie premieres have always helped the Hindi general entertainment channels (GECs) to attract more audiences than they usually do. This time it’s Colors that has gained from this strategy.

Colors had premiered Akshay Kumar-starrer ‘Khiladi 786’ on 23 January that rated a whopping 5.1 TVR for a three-hour run. The first airing of the movie on Indian television not only contributed around 30 GRPs to the channel’s overall week’s collection of 235 GRPs (last week 205) but also propelled it to the No. 2 spot in the Hindi GEC hierarchy.

The other movie premieres this year on Hindi GECs were ‘Son of Sardar’ that recorded 3.9 TVR on Star Plus and ‘Student of the Year’ that registered a TVR of 4.2 on Sony Entertainment Television (Set).

Star Plus continued to maintain its leadership position in the genre, despite the loss of 11 GRPs in the week ended 23 February. As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, Star Plus clocked 248 GRPs as few of its shows lost eyeballs. Its recently launched celebrity dancing reality show ‘Nach Baliye’ recorded 2.3 TVR (last week 2.9).

Meanwhile, Zee TV added five GRPs to its last week’s tally but slipped to No.3 position. The channel had launched a new reality show ‘India‘s Best Dramebaaz’ that notched 3.5 TVR.

Incidentally, ‘India’s Best Dramebaaz’ was the highest rated non-fiction show of the week, followed by Nach Baliye.

After ‘Dance India Dance’ and ‘Sa Re Ga Ma Pa’, ‘India’s Best Dramebaaz’ is Zee TV’s homegrown talent hunt show that grooms kids as actors and tests their creativity, spontaneity and acting ability. The other shows of the channel have seen marginal difference in their ratings.

Week 8 of 2013 was good for Set as it added 24 GRPs to collect 188 points in its kitty. The channel had aired its annual Bollywood Award property, ‘Filmfare Awards’ that got a rating of 3.6 TVR for a four-hour run on 17 February, contributing to around 29 GRPs to the channel.

The other award shows that have aired on competing channels so far this year are Zee Cine Awards on Zee TV and Colors Screen Awards on Colors. Both the shows clocked 3.9 TVR in their first airing.

Life OK continues to be at No.5 as it closed the week with 144 GRPs (last week 142), while Sab followed with 138 GRPs (last week 136).

Sahara One with 24 GRPs (last week 26) remained at the bottom of the ladder.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Priyanka-Mehra-%281%29.jpg?itok=FaeCYDZB
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/avvtar.jpg?itok=yW-DNlBn
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/filmfare.jpg?itok=ZwF_8YbS
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/qatar.jpg?itok=rzs0Cjxw
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Niine-period.jpg?itok=_Lihx2B4
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/ipsos.jpg?itok=AxDkIzZx
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/kanta.jpg?itok=QLnHVlZY
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/blender.jpg?itok=B1_TuSiS
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/MS_Dhoni-Orient_Electric.jpg?itok=3itdCHDp
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories