MAM

‘Khiladi 786’ premiere catapults Colors to No. 2

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/06/12/khiladi.jpg?itok=dcf34C1o

MUMBAI: Events and movie premieres have always helped the Hindi general entertainment channels (GECs) to attract more audiences than they usually do. This time it’s Colors that has gained from this strategy.

Colors had premiered Akshay Kumar-starrer ‘Khiladi 786’ on 23 January that rated a whopping 5.1 TVR for a three-hour run. The first airing of the movie on Indian television not only contributed around 30 GRPs to the channel’s overall week’s collection of 235 GRPs (last week 205) but also propelled it to the No. 2 spot in the Hindi GEC hierarchy.

The other movie premieres this year on Hindi GECs were ‘Son of Sardar’ that recorded 3.9 TVR on Star Plus and ‘Student of the Year’ that registered a TVR of 4.2 on Sony Entertainment Television (Set).

Star Plus continued to maintain its leadership position in the genre, despite the loss of 11 GRPs in the week ended 23 February. As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, Star Plus clocked 248 GRPs as few of its shows lost eyeballs. Its recently launched celebrity dancing reality show ‘Nach Baliye’ recorded 2.3 TVR (last week 2.9).

Meanwhile, Zee TV added five GRPs to its last week’s tally but slipped to No.3 position. The channel had launched a new reality show ‘India‘s Best Dramebaaz’ that notched 3.5 TVR.

Incidentally, ‘India’s Best Dramebaaz’ was the highest rated non-fiction show of the week, followed by Nach Baliye.

After ‘Dance India Dance’ and ‘Sa Re Ga Ma Pa’, ‘India’s Best Dramebaaz’ is Zee TV’s homegrown talent hunt show that grooms kids as actors and tests their creativity, spontaneity and acting ability. The other shows of the channel have seen marginal difference in their ratings.

Week 8 of 2013 was good for Set as it added 24 GRPs to collect 188 points in its kitty. The channel had aired its annual Bollywood Award property, ‘Filmfare Awards’ that got a rating of 3.6 TVR for a four-hour run on 17 February, contributing to around 29 GRPs to the channel.

The other award shows that have aired on competing channels so far this year are Zee Cine Awards on Zee TV and Colors Screen Awards on Colors. Both the shows clocked 3.9 TVR in their first airing.

Life OK continues to be at No.5 as it closed the week with 144 GRPs (last week 142), while Sab followed with 138 GRPs (last week 136).

Sahara One with 24 GRPs (last week 26) remained at the bottom of the ladder.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/vaz.jpg?itok=EgH_g7K5
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/saina.jpg?itok=IQeQE9Xc
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/One-Obsession_1.jpg?itok=5BmKk-fg
Oakley unveils new brand movement with One Obsession campaign

MUMBAI: Oakley recently launched another chapter of the ONE OBESSION campaign which encourages you to make room for your sporting passions, be it sacrifices in your family-life, career or friendships.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Dh_RTlBUYAAv-lg.jpg?itok=vsQxQ54D
Reliance plans to raise $6bn for consumer biz

MUMBAI: Reliance Industries Ltd has planned to raise about Rs 40,000 crore ($5.8 billion) in fresh debt for expansion of its consumer business, according to a Bloomberg report. The Mukesh Ambani-led company will raise funds through loans and bonds, mostly in the Indian currency.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/itc.jpg?itok=4kZs7OhG
ITC Vivel leads conversations on legal rights for gender equality

ITC Vive lbelieves that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Design_Idea.jpg?itok=JMNhNYb4
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories