MUMBAI: Mindshare announced today a series of management changes and key appointments to strengthen the media agency and position it for long-term success.

M Parthasarathy, currently the Leader-Business Planning, will now head the Client Leadership team.

Alok Sinha will get to oversee Strategy enabling ‘no-line’ thinking across India. Sandeep Pandey, on the other hand, will spearhead Consulting & Intelligence which involves analytics and modeling for better ROMI (Return on Marketing investment).

Anita Karnik will continue to handle Branded Entertainment and Activation. Jai Lala and Ashok Lalla will continue in their current roles managing Exchange and Digital.

Mindshare South Asia leader Ravi Rao said, “With this infusion of senior talent and expertise, I am looking forward to beginning the year with the Mindshare mantra: Original thinking that brings in thought leadership, innovation that aids in brand growth. Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital.”

The new appointments also include Rahul Thappa who comes in to manage North and rest of Mindshare South Asia. He has been entrusted with business operations in Pakistan, Srilanka and Bangladesh. He is back at Mindshare fold after a span of two years from his last position as MD of Mindshare Malaysia and the COO of Mail today.