MUMBAI: Citizen Watches has roped in cricketer Kevin Pietersen as its new brand ambassador.

Citizen Watches India MD Katsusuke Tokura said, “We are delighted to have Kevin Pietersen as Citizen’s brand ambassador. Kevin Pietersen is one of the finest batsmen, his sophistication and style superbly personifies our brand.”

Pietersen will feature in brand’s communication of the New Super Titanium watch collection.

Super Titanium incorporates Citizen’s committed pursuit of materials and advanced technologies which resulted in twin integration of lightness and toughness, the company said.