MUMBAI: Aegis Media’s Carat Fresh Integrated has launched its rural marketing vertical with KeshavChandorkar who comes in as National Head- Rural Marketing.

He will report to Carat Fresh Integrated VP Sampat Shenoy.

Chandorkar’s previous stint was as Dun and Bradstreet National Manager Rural Marketing. Prior to that, he was at rural marketing firm Linterland for nearly a decade.

Aegis Media South East Asia CEO and India Chairman Ashish Bhasin said, “Rural marketing, in a country like India, is probably the most important aspect for several marketers but is often ignored due to the lack of knowledgeable and professional agencies. Having worked on several rural brands myself, including the launch of Wheel by HUL, and having established Linterland from scratch, my learning is that rural marketing has an almost endless potential for our clients, particularly when urban markets are slowing down.”

Shenoy said, "In Keshav, we have a seasoned media professional with huge experience in the rural sector. His experience will help us in further strengthening our rural operations and in expanding our reach.”

Chandorkar said, “I wish to explore all growth possibilities and aspire to expand our presence to make it stronger in the years to come.”

He has around 17 years of experience in activation, profit centre management, key accounts management, rural marketing and strategy planning. His other stints during his career include Dr. Jain Video on Wheels and Selvel.