Keshav Chandorkar to head rural marketing function at Carat Fresh

MUMBAI: Aegis Media’s Carat Fresh Integrated has launched its rural marketing vertical with KeshavChandorkar who comes in as National Head- Rural Marketing.

He will report to Carat Fresh Integrated VP Sampat Shenoy.

Chandorkar’s previous stint was as Dun and Bradstreet National Manager Rural Marketing. Prior to that, he was at rural marketing firm Linterland for nearly a decade.

Aegis Media South East Asia CEO and India Chairman Ashish Bhasin said, “Rural marketing, in a country like India, is probably the most important aspect for several marketers but is often ignored due to the lack of knowledgeable and professional agencies. Having worked on several rural brands myself, including the launch of Wheel by HUL, and having established Linterland from scratch, my learning is that rural marketing has an almost endless potential for our clients, particularly when urban markets are slowing down.”

Shenoy said, "In Keshav, we have a seasoned media professional with huge experience in the rural sector. His experience will help us in further strengthening our rural operations and in expanding our reach.”

Chandorkar said, “I wish to explore all growth possibilities and aspire to expand our presence to make it stronger in the years to come.”

He has around 17 years of experience in activation, profit centre management, key accounts management, rural marketing and strategy planning. His other stints during his career include Dr. Jain Video on Wheels and Selvel.

Latest Reads
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories