MUMBAI: Digital marketing firm Kenscio Digital Marketing has appointed Hemant Patel to the post of director data services for its Mumbai operations.

This move is part of the company‘s expansion plans in India to stay abreast with the industry which is projected to grow to Rs 2.5 billion in the next two years.

According to an official communique from the company, Kenscio is looking at doubling its headcount by 2015 by tapping into the world class engineering and digital marketing talent pool available.

Kenscio Digital co-founder and CEO Manjunatha K.G said, "Today we are positioned to address the growing need in the digital direct marketing space across the country and this expansion represents the next phase in Kenscio‘s growth strategy. With our larger presence, we are now better equipped to cater to more than 50 per cent of this market with broader and depth of solutions and services."

Kenscio Digital co-founder and vice president marketing Saurav Patnaik added, "We are completely aware of the positive impact talented employees have on customers, more-so now with Indian CEOs, CIOs and CMOs beginning to discover the value of DDM. Kenscio‘s aggressive growth plans, not just covers the Indian market, but global markets such as Australia as well.”