MAM

KBC helps Sony sprint ahead of Colors

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/14/kbc1.jpg?itok=EdhAso7E

MUMBAI: Amitabh Bachchan, the grand old man of Bollywood, has helped Sony Entertainment Television (Set) sprint ahead of Colors to grab the No. 2 position.

Set has added 50 GRPs (gross rating points) to take its total to 245 points in a week that saw the return of Kaun Banega Crorepati (KBC) on the channel.

As per TAM data for the week ended 20 August, KBC opened in the Hindi speaking market (HSM) with a 5.24 TVR, making it the biggest non-fiction launch of the year. Though the opening of KBC this season is lower than that of last year (6.2 TVR), it is important to note that the telecast time of the show has been lengthened to 90 minutes per episode.

KBC 5 (2nd season on Sony) averaged 4.54 TVR during the week.

KBC also lifted the ratings of other fiction shows. Bade Achhe Laggte Hain, Set‘s biggest fiction show, has grown to a TVR of 3.7, while Saas Bina Sasuraal touched 2.4 TVR. CID continued to thrill the audience with an average rating of 3.5 TVR while Crime Patrol clocked 3.1 TVR.

Set senior EVP business head Sneha Rajani said, "KBC 2011 has been the only non-fiction show to open above 5 TVR this year on any Hindi GEC. We are delighted at the performance of all our shows and over the next 4 to 5 weeks we will further consolidate our position. We are confident that fiction will be the main growth driver on the channel. With a slew of promising new shows, Set will be a channel to watch out for."

Colors has slipped to No. 3 position with 232 GRPs (preceding week 236), while Star Plus continued to be on top of the ladder with 297 GRPs (277 in previous week).

Zee TV is in fourth place for the second consecutive week with 194 GRPs (190 in trailing week), according to TAM data. Interestingly, Sony had managed to edge out Zee TV after the launch of KBC last year, though for a short time.

The rest of the pecking order remains unchanged. Sab in fifth position collected 128 GRPs (last week 127) while Imagine TV earned 76 GRPs (last week 71), followed by Star one (32 GRPs) and Sahara One (31 GRPs).

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/grofers_img3.jpg?itok=cJQ-35gp
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/preety.jpg?itok=mxzjFXOs
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/piyush.jpg?itok=YLiqsIy6
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/phone.jpg?itok=brroFoS7
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gas.jpg?itok=3e5b43lg
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/family-main-masti.jpg?itok=vMDy7Ahu
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/kalyan.jpg?itok=Vr5xGrxS
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/Flipkart800.jpg?itok=d_lkeoul
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/IPHONE_0.jpg?itok=rjOTD5BY
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories