MUMBAI: Kaya Skin Clinic has launched a new advertising campaign post the complete revamp of its brand identity.

The new campaign is in line with the changing hopes and aspirations of today’s Indian woman and highlights the brand’s focused shift from a clinical approach to being the ultimate beauty destination.

Created by Kaya’ creative agency, Salt Brand Solutions, the television campaign introduces Kaya’s Signature Face Therapy range.

Kaya Skin Clinic marketing head Suvodeep Das said, “Our endeavour is now to communicate that the brand is not only a problem solver but also offers the consumer complete beauty transformations. As part of the repositioning exercise, we have also introduced a new portfolio of services. Our new TVC campaign portrays the brand in a contemporary, fresh and aspirational light”.

Apart from the TVC campaign, the company is deploying mediums like print, outdoor, digital and social media to promote its new identity. Kaya is also introducing the ‘Kaya Wall of Beauty’ initiative through its digital embassies to encourage consumers to share how Kaya redefined ‘beauty’ for them.

The initiative aims to create an engagement platform for consumers to post their experience at Kaya along with a picture for the world to see and appreciate.

“Kaya Wall of Beauty’ gives us a strong platform to engage with our six lakh consumers across the nation. This digital activation resonates with our new TVC’s thought and brings the experience alive with our consumers sharing their stories of how Kaya has made them look and feel beautiful,” Das said.