Kaya gives digital mandate to Ultraviolet

MUMBAI: Kaya Skin Clinic, from the Marico stable, has appointed Ultraviolet Digital Solutions to handle its digital duties.

Optima Advertising was handling the account. The website designing for Kaya is handled by Webchutney.

Ultraviolet COO Gautamm Mehra said, "Our understanding of the brand and its business worked in our favour. We‘ve been handling the social media duties of Kaya for a while now and the team understands the nuances and demands of the business. This, coupled with our strong search skill sets, enabled us to come up with a comprehensive value-enchancing proposition for the client."

The digital strategy would be focussed heavily on search marketing along with a strong presence in social media. While display would be used tactically at certain points in time, search and social will form the backbone of the digital strategy.

Ultraviolet Digital Solutions, part of Crayons Communications group, has clients like Kerala Tourism, Gujarat Tourism and Incredible India, among others.

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