MUMBAI: iris, a marketing and advertising agency, has appointed Kavita Kapoor as regional digital director of operations to lead and grow the innovative technology capabilities out of the iris Delhi office.

Kapoor will join this month and will report to iris India MD Ashish Mathur.

She will drive the development of the agency‘s global digital innovation production studio.

Her role will help to further boost iris‘ regional focus on creating ‘Participation Brands‘, leveraging digital technologies to link the online universe with real-world, physical experiences.

Mathur said, "Kavita will be a great addition to our range of talent and experience here in iris India. Our clients will see a great benefit from having Kavita on the team I‘m sure. We‘re really excited about pushing the boundaries of digital even further."

Kapoor said, "While working at London 2012 I had been incredibly impressed by iris. Their ideas creation, agile ability to execute a brief and collective talent made digital delivery a real pleasure. So when the opportunity arose to lead iris‘s innovative technology team the move was natural."

Prior to iris, Kapoor played a pivotal role in The London Organising Committee of the Olympic and Paralympic Games where she was involved in a range of award-winning components of The London Olympic and Paralympic Games including travel, volunteering and the iconic mascots Wenlock and Mandeville, which iris designed and created.

Trained as a software designer, Kapoor started her career in Fujitsu where she was subsequently seconded into roles for a diverse range of media clients including BBC and Sega before moving on to Channel 4 Television in London.