Karunendra Mathur set to write a new chapter with 'The Page'

MUMBAI: Karunendra Mathur, who floated his own integrated advertising agency earlier this month, has already got five clients on board. The list includes Liberty Shoes, Spectrum Paint, Technical Associates, Headstart International and Solo Stationery and Accessories.

The Page, started after advertising veteran Mathur quit the Delhi-based advertising agency Montage which he co-founded along with Amit Mukherjee and Arun Goswami 20 years back, will offer services across media.

Mathur said, "I do not wish to dwell on the past and would now like to focus my energies on The Page. It is a new challenge. As the name suggests, The Page denotes a clean slate which will enable us to come up with new ideas and work on new strategies."

The team at The Page consists of 14 people. "At present, the focus is on settling down and consolidating the business over the next three months. Once that is achieved, we will surely look at expanding our network and team," avers Mathur.

Mathur has been in the advertising industry for close to three decades now. He started his career with Clea Communications as a trainee and exited the company eight years later as an account supervisor. He then joined Chaitra before starting Montage in 1992.

He has worked with brands including Singer sewing machine, Uncle Chipps, Outlook Hindi, Outlook Business, Outlook Money Weston Electronics, Amrit Basmati Rice, Liberty Whiteware, Kenwood, Brushman India, Neelkanth Town Planners, Inalsa Home Appliances and Welga Foods. He was also involved in launching global haircare brand Toni and Guy in India.

Latest Reads
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories