NEW DELHI: TI Cycles of India, the bicycle manufacturer and part of the $3.8 billion Murugappa Group, has roped in F1 Racer Karun Chandhok as the brand ambassador for Montra.

TI Cycle’s premium range, Montra, claims to be the faster, lighter and stronger than any cycle ever made in India. It is the first international standard carbon bike designed and manufactured ingeniously. It was launched in March this year and was designed and created on par with international performance biking standards, the company claims.

TI Cycles GM Rajesh Mani said, “We are delighted to have Chandhok as our brand ambassador for Montra. In an effort to establish an instant connect between Montra and the Indian masses; Chandhok was the perfect fit. There is a strong connect between the product and its brand ambassador, with both being at the forefront of sports and technology. Chandhok is one of India’s finest racers and we couldn’t find a better fit for India’s finest bicycle. The Montra brand is very important and close to us at TI cycles. We are proud to be the first Indian company to design and manufacture world-class performance bikes and now, carbon framed bicycles.”
 
 
Chandhok added, “TI Cycles has always been at the forefront of innovation in cycling and I am happy to be associated with them. Montra is a brand that reflects world class performance bicycles made in India. I look forward to a long term partnership with TI Cycles where we can jointly build the sport in India.”

“While F1 as a sport is growing in India, there is a perceptible rise in cycling enthusiasts, and TI Cycles is trying to leverage this trend, both from the fitness perspective and as a sport. A brand ambassador will help build a closer connect with audiences on the advantages of cycling to stay fit, youthful and enjoy the outdoors, while keeping it pollution free,” Mani added.