Karnataka Lions awards media duties to Katha Mediatix

MUMBAI: The Bangalore franchise of the World Series Hockey, Karnatake Lions has entrusted Katha Mediatix with its media mandate. The account size is around Rs 20-40 million.

Sporting Ace (a part of the Zentrum Group) owns the Karnataka Lions franchisee, which will be mentored by actor Suniel Shetty.

Katha will roll out a 360 degree media plan for the team including television, print, radio and outdoor. The television campaign will be on a national scale, while the latter three shall focus on the local audiences. Also, the estimated budget for the media campaign may be hiked if the team makes it to the semis and finals. 
Katha Mediatix EVP strategic alliance Aniruddha Pal said, "Through this opportunity, we aim to bring out the spirit of hockey, in a more aggressive way. The team will carry out a lot of on-ground promotions and activities at youth joints, pubs, restaurants, cafes, and malls. Besides, there will be after-match fashion shows, too."

Sporting Ace director Kingshuk Gupta added, "As part of the communication, we will include Indian hockey icon Dhanraj Pillai, who recently got on board, as well as mentor Suniel Shetty."

Soon, the team will unveil its anthem and jersey. The logo for the team and the creative communication is being developed and designed by the marketing and creative consultation firm Fluid Media and Art Labs.

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